1959
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Explore our past, now and the future through our visual brand identity, and the story behind it. ASIQ is a brand that has been around for over 60 years, and we have a lot to share with you.
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Feel free to get in touch with us today, give your feedback, rate, give your opinion or ask anything on your mind through our social media pages or on the email.
Our Locations
Headquarters
Iraq - Baghdad - alrashid st.
+9647800039434
2nd Branch
Iraq - Baghdad - Alkarada - Camp sarah
+9647721411475
3rd Branch
Iraq - Baghdad - Babylon Mall - 2nd floor
+9647745557859
Our Story
Our business journey began in 1959, founded by Mr. Abdul Karim Al Kawaz, a graduate in commerce from Baghdad. Our first location was in the heart of Baghdad commercial district, Al Sadriya, where we specialized in trading electrical tools and goods. We soon joined the Baghdad Chamber of Commerce and obtained an agency for the African Company, followed by precision equipment. Over the years, we gradually expanded our trade and secured an import license for specialized activities, sourcing materials from global origins such as the UK, Italy, Romania, China, Japan, Switzerland, and Korea. We have significantly contributed to Iraq economy by enabling deferred imports to support the Central Bank at the time. We supported national production and became the main distributors for many durable goods produced by the mixed sector, such as the Light Industries Company, the Electronics Industries Company, and Al Hilal Company. In the private sector, we represented companies like the Iraqi Industries Company, Sumer Company, Al Tahan Company, Fireking Company, Al Najah Company, Aladdin Company, and Dijla Company. In 1993, Mr. Sarmad Abdul Karim, a technology graduate and the son of the founder, took over the business. During his tenure, he implemented simple industrial innovations to address the challenges of the economic sanctions period. We resumed imports in 1999, sourcing goods from Dubai and Syria, and began importing from China in 2001, followed by Italy. This progress earned us an excellent rating from the Baghdad Chamber of Commerce. In 2005, we established a private entity named Al Kawaz Authenticity Company to continue our commercial activities under a corporate framework. Our company invited Engineer Ahmed Sarmad, the founder grandson, to join the team, ensuring we stay abreast of modern advancements and continuously innovate. For over 59 years, our motto has remained: Quality, Trust, Excellence.